Designers

Acne

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Acne was a pioneer in recognizing the undeveloped opportunities within the denim industry, utilizing this concept to create 100 pairs of unisex jeans. These were featured in Swedish Elle magazine and, before long, Sweden's leading boutiques clamored to carry the characteristic jeans with bright-red stitching. From here, the foundations of Acne were established. With confidence from the success of the jeans, Jonny Johansson, Acne's creative director, branched out into other design genres. The first full collection was launched in 1998, setting the tone for the brand. The subtle luxury and understated pieces originates from the ethos that clothing should be smart yet personal. This philosophy yields effortlessly stylish results without being overly domineering.

Men's items Women's items